Google survey: Urban India, the Internet and 2014

Google India has released the findings of a survey conducted to understand the impact of the Internet on the General Election of 2014. Conducted over two months, the survey covers 108 constituencies over 86 cities
Data source: Google
Duration: March 2013 to August 2013

 

The survey showed 37% of urban Indian voters are online, and have started looking for election-related information
Data source: Google
Duration: March 2013 to August 2013

85% online urban Indians have voted in previous elections. 99% of those over 50 have voted previously, 64% of those aged between 18 and 25 have voted previously
Data source: Google
Duration: March 2013 to August 2013

Who will they vote for? 42% of urban Indians are undecided
Data source: Google
Duration: March 2013 to August 2013

For many, local candidates are as important as the party. Less important are the party leaders and the candidate for Prime Minister
Data source: Google
Duration: March 2013 to August 2013

45% would like to see information online related to local issues, developmental activities and candidate or party manifestos. 39% would be open to signing up for party volunteer programs
Data source: Google
Duration: March 2013 to August 2013

50% urban Indians would engage with politicians online via the politician's website, social network page or through video conferencing
Data source: Google
Duration: March 2013 to August 2013

62% urban Indians consider politicians with online presence ‘highly progressive'
Data source: Google
Duration: March 2013 to August 2013 

Most urban Indians prefer to keep their political views out of the public, online space
Data source: Google
Duration: March 2013 to August 2013

18% urban Indians are always interested in elections and politics and 35% start looking for information online three months before elections
Data source: Google
Duration: March 2013 to August 2013

Staying connected: a whopping 77% surf the net at home, 36% use their phones
Data source: Google
Duration: March 2013 to August 2013

Information about individual leaders is marginally more looked for than party-specific information
Data source: Google
Duration: March 2013 to August 2013