Google India has released the findings of a
survey conducted to understand the impact of the Internet on the General
Election of 2014. Conducted over two months, the survey covers 108
constituencies over 86 cities
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
The survey showed 37% of urban Indian voters are online, and have started looking for election-related information
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
85% online urban Indians have voted in
previous elections. 99% of those over 50 have voted previously, 64% of
those aged between 18 and 25 have voted previously
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
Who will they vote for? 42% of urban Indians are undecided
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
For many, local candidates are as important as
the party. Less important are the party leaders and the candidate for
Prime Minister
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
45% would like to see information online
related to local issues, developmental activities and candidate or party
manifestos. 39% would be open to signing up for party volunteer
programs
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
50% urban Indians would engage with
politicians online via the politician's website, social network page or
through video conferencing
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
62% urban Indians consider politicians with online presence ‘highly progressive'
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
Most urban Indians prefer to keep their political views out of the public, online space
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
18% urban Indians are always interested in
elections and politics and 35% start looking for information online
three months before elections
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
Staying connected: a whopping 77% surf the net at home, 36% use their phones
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013
Information about individual leaders is marginally more looked for than party-specific information
Data source: Google
Duration: March 2013 to August 2013
Data source: Google
Duration: March 2013 to August 2013